About Us

WeNeverSleep because we’re bursting with ideas and it seems like a crime to waste even a single second.

WeNeverSleep because we want our customers and partners to know they can rely on us being there, whenever and wherever they need us.

WeNeverSleep because there are always new and challenging paths to explore.

WeNeverSleep because life is frankly just too damn exciting!

 

WeNeverSleep is a fusion of the diverse skills of two like-minded individuals - Helge Flo and Michelle Rowley. Helge - a proud Norwegian Viking - brings a wealth of experience from the optical industry in Scandinavia. Michelle - an English rose - contributes with years of experience as a marketing consultant in the UK, Australia and France.

We dream of building a company famous for creating eyewear collections which are a true reflection of the brands they represent.

We dream of creating a fun and challenging working environment - inspired more by the cultures and working methods of advertising and creative agencies than by traditional optical organisations.

And we dream of taking on the optical world from a tiny country, of just 4 million inhabitants, that is primarily famous for fish and fjords!